How marketing less did so much more for my business
I started off as a social media manager at the end of 2020. After a few short months, I had clients and inquiries, until…
I got pregnant. Suddenly working 14-hour days was no longer realistic. After having my baby, I tried so hard to start again. But it didn’t feel the same. There was more competition, and simply posting 3 tips for social media wasn't selling anymore.
I spent the next 2 years on and off marketing my business with little to show for it. Staying up until 3 am countless nights scrolling on social media, clocking 13 hours of screen time some days trying to figure out what my competitors had that I didn’t.
I started creating more content, thinking that getting more visible would get me more clients. I posted across TikTok, LinkedIn, Facebook, and Instagram, hoping something would stick.
I grew to almost 10k on TikTok and still didn’t have any more clients, I started to feel, from my actual journal, “There is something fundamentally wrong with me to be posting and showing up this consistently and still have no serious inquiries. Maybe I'm not cut out for this, they don’t seem to resonate with me, my message, or what I'm selling. No one cares, yet here they are booking other people, my own friends whom I've known for years are choosing other service providers over me."
Call me delusional but I was determined to make this work. I concluded that it wasn’t the traffic that was the problem. It was my message and marketing.
Already having social media marketing under my belt, I decided to learn everything there was to know about marketing. I started learning from old books written by the greatest marketers of all time. I spent $200 on a marketing book from the 50s. It was then I realized all these great marketers had something in common. They didn’t call themselves marketers, they were direct-response copywriters.
Through the process, I fell in love with direct-response copywriting and decided to pivot my services. I kept learning about the buyer journey, buyer psychology, and persuasion. I was determined to make this work and figure out why people buy.
After yet ANOTHER social media break, I decided to start posting again. But this time I wasn’t going to waste all my time doing it. I got clear on my message and had a strategy behind all I put out.
And after only 3 weeks of posting the right kind of copy, and having a website to further sell myself, I received 10 inquiries and a guest speaking opportunity.
It's about intentional marketing, not just more marketing. When you share exactly what your audience wants to hear from you and clearly explain why you're the best one to provide it, you move beyond the ineffective approach of throwing spaghetti at the wall to see what sticks.
Instead, make sure each piece of marketing you put out is a piece of your overall strategy. When you become this strategic with all you share, you find yourself doing way less but somehow saying so much more.
I’m here to do this for you. Either through your website, sales page, or emails. Or if you’d like help doing it yourself, or want to learn how to create a social media strategy. A strategy call is where I’ll provide you with all the support you need.
You can be yourself with me
You see, I don’t love small talk. That stiff image we present to the world? I gotta break the ice, but that always brings good things.
I had a call with a marketing agency owner. Right away It felt like an interview—professional, stiff. I wasn't gonna have that. So I opened up a little and shared a joke. She laughed, and suddenly she felt lighter, she could be herself.
That's how we connect with the right people. By actually being ourself. Becasue no one connects with a title be it CEO or coach, they connect with the human behind that title. Seeing these parts of you I can capture in writing is what creates copy gold. Through the questions I ask, I strive to bring out of you the things in your mind that are hard to articulate. Things about your business, and your story.
You don’t have to put on a facade with me. I don't judge you. This openness when showing up on our call translates into being you on your site. And that’s when you attract the people you click with most.
But is she qualified?
Well if your idea of qualified equals loving High School English, then no I am not.
But if rather than a wordsmith you’re looking for someone who understands marketing then I might be. ;)
I was a marketer first, and a writer second.
While being a social media marketer I fell In love with copywriting, because it’s the center of what affects a business’s bottom line aka income. You can have a great service and all the traffic, but no one will get that if you can’t put that into words.
Great copy listens first and understands who it is writing to.
That is why they say copywriting is 80% research and only 20% writing. This process helps me listen to your potential clients, and what they actually want in your offer and put it into words.
Values:
1. Ethical marketing To me, this means marketing that doesn’t use manipulation to cloud judgment. Instead, marketing that empowers the buyer to make an informed decision. Marketing that doesn’t make people feel bad, or disempowered if they don’t buy from you. I believe the best marketing comes from listening empathizing with your potential customers and helping them feel understood.
2. I care about my client's results. And I like to work with those who do too.
3. I believe relationships are at the heart of successful businesses. I basically studied psychology for relationships and just love making new friends.
4. Honesty is the best policy. Before putting something out I try to ask “is this true?”
5. I believe in personal development. I think we were all put on this earth to strive to reach our potential.
6. I believe having a good personal life is a greater mark of success than any business achievement. I would never want to have a business success if it came at the expense of my personal life. Work life balance is important to me.
7. Living an intentional life (thanks user name for the constant reminder) though I fail, a lot. I try every day to live more intentionally.