Email with Intent

Write emails your list loves to read and buy from

Learn the coziest form of marketing

That allows you to sell WITHOUT:

  • Having to show your face (hello I don’t wear makeup 99% of the time)

  • Social Media Burnout (I wanna ghost IG If I need to)

  • Hustling (No more posting a million times without results)

  • Stressing over some complex funnel (Regular emails can be evergreen selling)

Say Hello to emails that build relationships & support your life

But right now you aren’t emailing regularly (and who can blame you?)

When you think of emails, all that comes to mind is annoying spam clogging up your inbox. You feel like you’re constantly being sold to, and bombarded by emails you don’t even want to read.

Naturally, you assume that if you don’t read emails, why would anyone read yours? You might even wonder if email marketing is worth your time.

But it is worth your time when it’s treated as more than just something to cross off the to-do list.

With a little more intention you can write the type of emails that build relationships, and as a result, make people excited when they see your name in their inbox.

Emails that create genuine interest in your offers because they’re speaking directly to the interests of those on your list.

You will learn all of this and more in: Email With Intent.

PSSST For those who want the dirty deets without scrolling…

Email with Intent is a 3 month program to learn email marketing.

➡️The first month is focused on teaching the foundations of your messaging and how to grow your email list.

➡️The second month you’ll learn how to write strategy and story-driven emails. 

➡️The third will be for optimizing checking the stats and writing quickly.

Each week you’ll have a module to watch with an assignment to complete. There will be a monthly Q&A and message support. 

The price is €100/m for 3 months

Imagine going from…

❌ Stress writing emails at midnight having no clue what to say, to…
✅ Bundled up on the couch with a warm drink in hand batching all your emails for the month with ease.

❌ Copying that email template you have that doesn’t sound like you, to…
✅ Writing emails from scratch that your people actually want to read.

❌ Boring emails that get skimmed or left unopened, to…

✅ Emails that make your people hang on every word with interest in your offers.

This is why I created Email With Intent

It addresses all the frustrations holding you back from sending effective emails.

The 3-month program is designed to take you from “what do I email my list” to writing emails you feel excited to send.

The secret Ingredient for writing emails your list wants to read and buy from: Strategic Storytelling

At the heart of Email with Intent is Strategic Storytelling. This approach turns your inbox into THE #1 place to build relationships at scale. The place to show up to your warmest leads offering them your unique solution to their pressing problems.

In Email with Intent, you’ll learn how to choose and share stories that are relevant and resonate with your audience’s needs and desires. These stories will set the foundation for a connection that leads naturally to trust and positioning you top of mind when they need to hire for your niche.

Here’s what Strategic Storytelling does:

  • Builds Relationships: By sharing real, relatable stories, you create an authentic connection with your audience, which is essential for sales.

  • Creates Engagement: Your audience starts looking forward to your emails because they see value in them.

  • Guides the Buyer’s Journey: Strategic Storytelling is KEY for leading people toward your offers in a way that feels like lunch with a friend rather than pushy or “salesy.”

It’s about time to stand out in the inbox!

No more sending the kind of emails everyone else does…

❌ long branded multi-section newsletters that take forever to write.

❌Repurposed social media posts or

❌emails only with the goal of driving traffic to the latest podcast episode.

No, your goal for email is more than that. Your goal is to make sales.

So you need to start sending…

✅Strategic Storytelling emails your list loves to read and buy from

Email with Intent will teach you how to write quality emails that connect to your goals.

What You’ll Learn in Email with Intent

This program gives you everything you need from start to finish for sending weekly emails that connect and convert. 

Month 1: foundations 

  • Messaging Foundations: Get clear on your core message so every email speaks directly to the desires of your audience, making your emails impactful and relevant.

  • Building a list of ideal subscribers: Create a freebie that attracts subscribers genuinely interested in what you offer. Quality subscribers create the foundation for effective emails.

  • Email Growth that works for you: Learn all the different ways to grow your email list and choose the best ones you can do consistently that fit around your life.

  • Write a welcome sequence: The most underrated thing to make the quality of your subscribers 10x better. Building trust, and connection and prepping them for your offers to come.

Month 2: Email Strategy & Storytelling

  • Write emails people want to read: Learn the strategy behind an effective weekly email and learn what you should be sharing each week to share relevant emails that create interest in your offers.

  • Strategic Storytelling: Master storytelling techniques that make your emails irresistible, relatable, and persuasive. This approach goes far beyond templates and connects directly to what matters to your audience. Find all the stories that you have that fit into the 3 types of stories that build trust and sell. 

  • Practice email storytelling: to get better every time.

  • Weekly email framework That sells naturally: You’ll have a simple framework to follow so every email brings value and leads to your offers, without feeling pushy.

Month 3: Editing & Efficiency

  • Learn email editing: Learn how to edit your emails to make them digestible and fun to read. 

  • Write faster: You’ll learn to write quickly and confidently, even if you’re short on time. I’ll show you exactly how I’ve been able to write six emails in half an hour while keeping each one meaningful.

  • Learn from your metrics: Learn how to analyze your metrics to improve your emails

When you join you’ll receive:

  • A weekly lesson to immediately implement into your business and improve your emails.

  • Ongoing support with live monthly Q&A calls, to get personalized support with your emails.

  • A dedicated channel to drop all your questions and ask for any feedback.

We start January 1st. Time to start the new year prioritizing email marketing!

In Email With Intent, you’ll learn how to make email the coziest part of your business

No more wasting time hustling only to send out more messages that don’t land. When your message is clear, you’re confident that every email you send truly makes an impact. That’s what happens when you Email with Intent. You’ll also learn how to batch your emails, schedule them ahead, and then log off both physically and mentally, knowing each email will strategically move readers along the buyer journey, not just nurture aimlessly.

You’ll master the art of writing emails your list genuinely wants to read and buy from, all without guesswork, stress, or templates.

“Instead of panicking once a week and rushing out a random post, this approach gave me focus, clarity, and a strategy to use going forward.” — Angela

This is your chance to make email the most rewarding part of your marketing strategy and build a system that supports your life and business.

As a founding member, the price is: €100/month for 3 months. 

Start the new year knowing your emails are connecting with your audience, guiding them closer to buying, and working for you, even while offline.

Here’s how Email With Intent can solve your biggest email struggles…

1. If you feel overwhelmed and confused about what to write:

Email with Intent will help you by:

  • Clarity in Messaging: Getting clear on your messaging and finding relevant stories so you never wonder what to write, making all your marketing efforts easier.

  • Creating a Custom Strategy
    Learn to develop an email strategy tailored to your unique goals.

  • Defining Content Pillars
    Map out weekly content pillars that guide readers naturally toward your offers.

2. If you’re facing low engagement and low interest in your emails:

Email with Intent will help you by:

  • Growing Your List the Right Way
    Learn to attract subscribers who genuinely want what you offer.

  • Building Trust with a Welcome Sequence
    Start every new subscriber off with connection and trust.

  • Using Strategic Storytelling
    Share stories that feel personal and engaging, making readers look forward to hearing from you.

3. If you’re inconsistent with emailing:

Email with Intent will help you by:

  • Providing Structure & Accountability
    Stay consistent with a framework that keeps you on track each week.

  • Implementing a Batching Strategy
    Learn to batch-write emails so you’re always prepared, even during busy times.

4. If you don’t have enough time for marketing:

Email with Intent shows you how to keep email marketing low-lift:

  • Weekly Content Pillars & Structure
    Know exactly what each email should focus on, saving you time and stress.

  • Quick, Actionable Videos and Exercises so you can apply everything right away.

  • Fast Writing Techniques to help you write emails even when you feel stuck. With these strategies, I’ve written six quality emails in just half an hour—it’s possible to write faster without cutting quality.

Hey, I’m Makenna!

I’m a mom so having a life-first business is important to me. Throw in some mental health challenges (hello ADHD) Aaand it’s kinda a necessity. I believe in building a business that supports my life, not the other way around. This is why I love email so much. Email lets you connect, market, and even sell without constantly showing up online. It’s the coziest, most sustainable way to grow, freeing you to live your life with the confidence that your emails are working for you. 

What others are saying about my email strategy:

  • Straight, to-the-point tips without the fluff. I feel a lot more confident in crafting an email my audience will actually read, starting with a hook and making it scannable."

    Jennie

  • "Before working with Makenna, I felt in the dark about what was going on with my email marketing strategy. I couldn't understand what was missing that was keeping me from making sales. Makenna takes the guesswork out of copywriting and marketing; she gave me a clear plan to implement right away!"

    Sara

  • “Makenna's workbook on email writing is a critical skill that all business owners need to have for their business. She highlights the importance of things like storytelling and considering the customer journey to get your ideal clients to convert. As a web designer and marketing strategist, one of the main issues my clients face is that once they get followers or potential clients on their email lists, they don't know how to use email to convert them into customers. This guide is a great starting point for learning how to set your business up for success when it comes to using email marketing in your strategy!”

    Emily

  • “I already had some background on email marketing but reading the document you sent me really helped me to get some clear direction on my email strategy going forward with such great practical examples! You’ve also made it so simple to understand in a way that makes sense in my brain, so all in all this was very helpful!”

    Nikita

 FAQs

  • This is for you if you are a service provider who wants to get better results from your email marketing. Either you aren’t emailing yet, you’re inconsistent or else you just want to get better results to ultimately have your emails get read, resonate with and create interest in your offers.

  • If you consider yourself a personal brand then the strategies used in this program are for you! Businesses I typically work with include online service providers, coaches, in-person service providers, and course creators. If you have a product-based business this could work for you if you also consider yourself a personal brand and lead with your marketing in that way.

  • You’ll get access to trainings (the current plan is to drop them weekly) where you will watch, learn, and quickly implement to improve a key aspect of your email marketing. In addition there will be a space to ask questions along with other members, and a monthly live call for support.

  • You will have support via a monthly call along with a group space to drop whatever questions you have whenever you need. I typically reply in full on dedicated days in the week.

  • No you do not. I typically say copywriting is not like normal writing, It’s a marketing skill. You don’t need to be a word smith to write great emails, you just need to understand your ideal client. Even if you feel like you aren’t a great writer. You will learn the skills, and have the practice you need to write emails that resonate with your ideal clients.

  • Per week you can expect around 30 min-3 hours once your foundations are in place. The biggest time commitment will be in the first month, since you are setting up your email foundations (freebie, welcome sequence). The time depends on where you are at with your email marketing. If you are completely new It will take more time if you still need to set up your platform, and less if you have that in place.

  • You can receive by asking for feedback in the group chat, or on the live call.

  • When you start to grow your list with the right people and implement the storytelling strategy your emails will resonate more with your readers. Typical things that could happen include higher open and click through rates, email responses and feedback from people showing interest in your offers.